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Frozen chip reviews

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Last updated: 30 April 2024
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Checked for accuracy by our qualified fact-checkers, verifiers and subject experts. Find out more about fact-checking at CHOICE.

We taste and compare frozen chips from Woolworths, Coles, McCain, Birds Eye and more to find out which ones taste best and are the most nutritious.

  • Our comparison tool helps you sort by price, taste, nutritional content and more, and our Recommended list shows you at a glance which chips come out on top.
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How we test

Products

We tasted air-fried frozen chips that are available at major supermarket chains like Coles, Woolworths and Aldi. Price is based on the price in stores in April 2024. Our panel sampled 34 products in total, including five beer battered varieties, seven crinkle cut, six shoestring and 16 straight-cut/other style frozen chips.

Tasting

A panel of four judges tasted the frozen chips 'blind' (without knowing the brands) in a randomised order.

Scores

This CHOICE score, our overall, is made up of sensory attributes (90%) and nutrition (10%). Sensory attributes include flavour (50%), texture (30%), appearance (10%) and aroma (10%). The nutrition score is entirely derived from the Health Star Rating, which is calculated from the label and details in the nutrition information panel and converted to a percentage. Weightings are in brackets.

We recommend frozen chips with a CHOICE score of 80% or more.

Matthew Steen
By Shadia Djakovic
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List of brands we tested in this review.

    Price

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    Pack price as purchased in Sydney stores (not on special) in April 2024.

    enter value/s in increments of 1 between 2.99 and 8.05

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    Category

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    Our panel sampled five beer battered, seven crinkle cut, six shoestring/thin cut and 16 straight cut/other style frozen chips.

      Taste test score

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      Our panel of tasters assigned scores to each frozen chip product based on flavour (50%), texture (30%), appearance (10%) and aroma (10%). Weightings are in brackets.

      enter value/s in increments of i between 32 and 89

      Nutrition score

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      This score is based on the product's Health Star Rating (HSR). The HSR is calculated from the details in the nutrition information panel and converted to a percentage.

      enter value/s in increments of i between 80 and 90

      Percentage of potato

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      As listed on the pack purchased.

      enter value/s in increments of i between 85 and 97

      Included in this review

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      • Shop Ethical rating
      • CHOICE score
      • Taste test score
      • Nutrition score
      • Recommended
      • Health Star Rating
      • Pack size (g)
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      • Protein per 100g (g)
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      • Fat per 100g (g)
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      • FILTER Saturated fat 100g
      • Saturated fat per 100g (g)
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      • Sugars per 100g (g)
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      • Carbohydrates per 100g (g)
      • Sodium per 100g (mg)
      • FILTER Sodium 100g
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      • Fibre per 100g (g)
      • Percentage of potato
      • Ingredients
      • Percentage of Australian ingredients
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