Data lets businesses track your behaviour, online and offline, and build up an accurate profile of you, including your age, sex, income, where you go, what you buy, what interests you. They can then tailor their marketing and decision-making just for you – from personalising the ads you see on social media to knocking back your home-loan application. Like it or not, data affects every aspect of your life, which is why you need to know about it.
How your data is used
How your data is used
Your data is a precious commodity for marketeers and algorithm builders.
Articles
Predatory advertising targets financially vulnerable Australians
Australians struggling to make ends meet are being segmented into categories such as 'struggleville' and 'slender meanz'.
Facial recognition technology in use at major Australian stadiums
Sensitive biometric data is being collected by stadiums across the country, with consumers largely left in the dark.
What are mental health apps doing with your data?
Academics have raised concerns about the data collection and use policies of some popular mental health apps.
Wait, what's in my cart? The hidden cost of website 'dark patterns'
A guide to the deceptive design tricks to watch out for when shopping online.
RentTech platforms have your data, whether you like it or not
The privacy policies of popular rental platforms raise questions about what the providers are doing with your personal data.
RentTech platforms making renting that much harder
A new CHOICE report reveals the increasing dominance of third-party rental platforms and their discriminatory impacts on prospective tenants.
Rental agents shifting costs to renters
RentTech platforms can charge extra to make rental payments, and add on late fees that can contribute to financial hardship.
RentTech platforms: How your data is used against you
Rental application platforms make data-driven decisions that can exclude certain applicants.
Fertility apps and your privacy
We examine 12 popular fertility apps to see what they do with the sensitive data they collect.
How cashback sites use your data
Apps and sites like Cashrewards and ShopBack may save you a little on your shopping, but what do you give up in return?
Does Netflix track your personal data?
We take a look at the information Netflix is collecting about you, and why.
Push for new law to regulate facial recognition technology in Australia
Academics have written a model law suggesting how the regulation of facial recognition technology could work.
Subscription traps catching out consumers online
Subscription traps are just one of the many so-called ‘dark patterns’ deceiving consumers online.
Kmart and Bunnings back down on facial recognition after CHOICE investigation
The two retail giants had initially resisted calls to stop using the controversial technology.
Woolworths, Coles, Aldi: No plans to use facial recognition technology
We reveal the retailers not using facial recognition in their stores, as Bunnings and Kmart pause using the controversial technology in response.
Kmart, Bunnings and The Good Guys using facial recognition technology in stores
Three major retailers in Australia are using facial recognition technology, often without shoppers realising.
Online consumers harmed by 'dark patterns' in web design
New research shows people are experiencing harm due to deceptive web design, also known as 'dark patterns'.
Op-ed: How digital marketing of alcohol, gambling and junk food harms consumers
Researchers are lifting the lid on online ads for alcohol and other harmful products.
Op-ed: Just how much does Airbnb need to know?
Companies such as Airbnb should be collecting only the information they need to provide their service – nothing more.
Op-ed: Why we need better oversight of targeted online advertising
Researchers are shining a light on Facebook's dark ads.
Is Airbnb using an algorithm to ban users from the platform?
Airbnb may be using automated decision-making to leave some users out in the cold.
Op-ed: Tinder's misuse of data leaves a lot to be desired
Tinder should be transparent about how and why they charge different prices for the same product.
Global report reveals Tinder Plus price discrimination rampant
After a CHOICE investigation, a global consumer group has found Tinder price discrimination in five out of six countries surveyed.
How Australians feel about being charged different prices for the same goods
Our latest survey shows most people don't want to be charged a different price for the same product than someone else.
Tinder charges older people more
A CHOICE mystery shop reveals the dating app's pricing model could fall foul of discrimination laws.
Op-ed: Tinder's secret pricing shows how companies use our data against us
CHOICE director of campaigns Erin Turner calls for ethical data use.
Open banking is coming, and it could save you money
How gaining control of your data might help you get a better deal from the banks.
Targeted pricing online
Why you could be paying a higher price for online goods and services without knowing.
Op-ed: Reform needed to curb marketing of alcohol, gambling and junk food online
Research from FARE and VicHealth shows that people seeking to reduce their use are concerned by targeted digital marketing.
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