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Best rated pillows

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Last updated: 20 May 2022


Checked for accuracy by our qualified fact-checkers and verifiers. Find out more about fact-checking at CHOICE.

We all spend about one-third of our lives sleeping, so it makes sense to have a pillow that provides optimal support and comfort at the end of a long day. Our experts lab test and compare pillows from popular retailers like Tontine, Sheridan, Ikea, Dunlopillo and more to help you find the best pillow.

When choosing a pillow, the following scores for each test are very important, as significant change in these areas can turn a comfortable night's sleep into an unbearable one.

  • Comfort and support from feather, wool, foam, latex or polyester pillows immediately after opening and using them, for both back sleepers and side sleepers.
  • The physical change of the pillow after heightened simulated use – the higher the score, the closer they'll feel to how they did out of the box after substantial use.
  • The deformation that happens when you lay your head on the pillow.
  • Whether folding the pillows results in deformation.


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List of brands we tested in this review.


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    Recommended retail price at the time of testing.

    enter value/s in increments of 1 between 25 and 339

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    Member only

    This test score is for members only. Join now to unlock our expert results.

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    Purchase price

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    What we paid in store when we bought the pillows. Quite often you'll be able to find pillows on sale for a cheaper price.

    enter value/s in increments of i between 15 and 197

    Filling types

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    What type of filling the pillow has, whether it's polyester, latex or foam and feather. Sometimes it's a mixture.

      Side sleeping score

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      This measures the angle of the head and how level it is when lying on the pillow in a side sleeping position.

      enter value/s in increments of i between 50 and 95

      Comfort score

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      The comfort score is made from the side sleeping results (70%) and back sleeping results (30%), based on consumer feedback on sleeping styles.

      enter value/s in increments of i between 64 and 94

      Fatigue score

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      We compress each of the pillows under 100kg weight for 100 hours to speed up the process of ageing, then we measure the decompression once they're released.

      enter value/s in increments of i between 50 and 95

      Included in this review

      Members-only access
      • Recommended
      • CHOICE Expert Rating
      • Fatigue score
      • Comfort score
      • Side sleeping score
      • Back sleeping score
      • Fold score
      • Sink score
      • Height
      • Width
      • Length
      • Weight
      • Washable
      • Washing instructions
      • Pillow cover
      • Removable cover
      • Replacement claim
      • Ethical claim
      • Antimicrobial claim
      • Extra neck support claim
      • Endorsements
      • Warranty
      • Country of origin
      • Good points
      • Bad points
      • Price
      • Saving on purchase price
      • Filling type
      • Firmness claim


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